Advertising & Amazon DSP

Reach new audiences and shoppers to grow your Amazon sales

Succeed using Amazon Ads

Reach More Shoppers

At PeakSellers we manage the full suite of Amazon Ads. It includes Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display.

Help customers find your products by quickly creating ads that appear in related shopping results and product pages. Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon.

Sponsored Brands can help customers discover your brand and products with creative ads that appear in relevant Amazon shopping results. Reach and engage new audiences with custom headlines, videos, and images. Help shoppers get to know your brand by driving traffic to your Store. With clickable logos, lifestyle imagery, or product categories, Amazon brings shoppers to your brand Store. And when they click on products or categories in the ads, they’re taken to the product page.

With Sponsored Display we can use Amazon’s rich shopping and contextual signals to help create brand awareness, consideration, purchase, or even loyalty with relevant audiences. Engage audiences browsing specific detail pages, on the Amazon home page, on Twitch, and across third-party apps and websites.

Make sure you hire an expert team of advertisers so you can keep up with your competition and generate more sales.

Amazon DSP

Target shoppers at every stage of the funnel

Increase brand awareness and loyalty using Amazon's Demand-Side-Platform (DSP) ads today. While Amazon Sponsored Ads allows you to target products and keywords, with DSP you can hyper-target specific audiences and go higher up the marketing funnel.

Amazon DSP is a demand-side platform that allows us to programmatically buy ads to reach new and existing audiences on and off Amazon.

Full-funnel marketing to help your business grow:

A full-funnel strategy can help you reach more shoppers across more touch points. You may not be able to predict the steps shoppers take before buying your product, but a full-funnel approach is a good framework for an engagement strategy that helps you meet customers where they are. When you adopt a full-funnel marketing strategy, you’ll likely see compounding effects that lead to stronger results in every stage of the funnel, from increasing ROAS to growing sales to building awareness and purchase intent.

On average, advertisers who take a modified full-funnel approach have seen 11% more new-to-brand sales than advertisers who use only Sponsored Products and/or Sponsored Brands.

You can target shoppers based on buying habits, lifestyle, demographics, interests, both on and off Amazon. Few shoppers convert to purchase immediately. Pairing upper-funnel and lower-funnel tactics can help your brand stay top of mind.

While you can have Amazon manage DSP for you directly, that entails high minimum monthly costs and non-personal service. With PeakSellers you have no minimum spend requirement and you get the attention to detail that we are so well-known for. Also, we manage both Sponsored Ads and Amazon DSP so you can benefit from the performance of both in tangent.